The author seems to be talking to those looking to expand their business and get a global competitive advantage. Tse discusses the difficulty in executing this expansion successful. However, if done right, it is definitely worth it. The questions this article tries to answer are possibly "How do I successfully enter the Chinese market?", "Is it worth the risks?", "How is the Chinese economy different than the American economy?" or "What are the Chinese consumers and competiviness of businesses like?"
Tse first gives a general summary on the difficulties of creating a business in China before stating his central thesis. He then goes on to prove his thesis with three points. The end of the article contains "Five Questions for Shaping a China Strategy". There are examples from companies such as Google and all of the problems they encountered, many of which up being political because of the Chinese censorship laws.
By making this article a series of pros and cons, opposing views are stated. It is like "on one hand... But on the other hand". Tse estalishes the various issues, along with the positives and negatives. However, he eventually comes up with possibly solutions.
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